Many people may wonder..Are Open Houses Worth It?  If you are new in the real estate field you may want to know what an open house involves.  An open house is a marketing tool that increases exposure of a property by allowing potential buyers tour the home during specified times.  Open houses are usually done on the weekends without the seller being there. They can also be done during the week under special circumstances.   The listing agent is usually available to answer questions about the home.  This is the best time to really showcase the buyers home and give the potential buyer the opportunity to tour the house themselves.  Attendees are asked to sign in on a sign-in-sheet in order to provide their contact information so the agent can follow up and provide feedback to the seller about issues that should be addressed to improve marketability.

Are open houses worth it?  If you want to do everything possible to sell your client’s home as quickly as possible, you may want to discuss this option with your client.  Here are some statistics to consider, 41% of the buyers look online and 19% contact a real estate agent as the first step in the homebuying process, only 2% begin at an open house.  Yet 41% attend an open house during their home search, according to a recent NAR report.  95% of buyers using the Internet in their quest, they most often walk through the home they view virtually.  There are benefits of using open houses to find potential buyers and at the same time showcase the seller’s home.

This is a very brief glimpse of the life of a real estate agent.  In your career new and established realors will conduct an open house during their career.  If you would like more information why not contact i35 Group – Keller Williams Lone Star.  Bill Vernon will love to speak with you.  We are looking to build our team of real estate agents.  You can contact him at 254.495.5661

Courtesy of Home Light

Published July 31, 2022

Julie Guthmann

Christopher Rogacz